Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2021 GOLD

The Shop That Nearly Wasn't

Cancer is clever, but we are ingenious - budget is no barrier when you lead with creativity and innovation. How one shop helped change the future with cancer research. The Shop That Nearly Wasn’t - The World’s first shop 100% stocked and staffed by cancer survivors. Seeking 100% survival for 100% of cancers, survivors themselves lead the call for more research funding. Opening on World Cancer Day 2020, with a media budget of just €25,000 it helped Breakthrough cancer research fund more investment in cancer research than ever before.

Brand: Breakthrough Cancer Research
Client: Breakthrough Cancer Research
Agency: The Brill Building
Language: English

2021 GOLD

You are not alone. The lifeline support line.

You are not alone. The phenomenally successful support line by ALONE Cometh the hour, cometh the organisation. ALONE is a charity that supports older people living alone. Almost overnight this frightened population were not just isolated but cut-off as they were warned to stay indoors and ‘cocoon’ . How would they survive? Nationally a network of community organisations was on standby to help. But who would co-ordinate? The answer was ALONE’s National Support Line and the campaign to get people to call exceeded all expectations.

Brand: ALONE
Client: ALONE
Agency: Bonfire
Language: English

2021 GOLD

Getting the nation to 'Switch Off'

This paper is about how, in spite of the dual pressures of a reduced (and comparatively tiny) spend and competitive behemoths piling in on eve’s ‘sleep wellness’ positioning, eve was able to not only survive; but thrive.
This paper is not about incremental change or successful testing – it’s a story of how a (currently unprofitable) young brand had to spend radically more efficiently to maintain the brand, build trust, and grow quality perceptions, traffic and revenue.v How?
By claiming the higher ground
By finding new ways into proven channels
By building a highly efficient creative vehicle

Brand: eve Sleep
Client: eve sleep
Agency: Creature
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

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Human Meat Plant-Based Burger Human Meat Plant-Based Burger