Small Budgets
Local Efforts: $1 million or less
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Regional Efforts: $2 million or less
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National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
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PROGRAM
2018 GOLD
2018 GOLD
2018 GOLD
Uncounted Since 1932
For 27 years of its independence, Ukraine has tried to get the international audience pay attention to the Holodomor. But the world isn’t interested in the 1932-1933 famine. So to attract the international audience’s attention, we chose the only language that is understood anywhere and at any time – the language of hunger. For one day we opened in Brussels a pop-up restaurant where you could taste dishes from the times of the Holodomor. As a result, the project got over 50,000,000 earned media impressions in 1 day, more than 150 media publications (including “Politico” and “Deutsche Welle”), 1000 visitors from 20 countries, invitations to hold the event from Ukrainian embassies in 10 countries of the world.
Brand:
Ukrainian Leadership Academy
Client:
Ukrainian Leadership Academy
Agency:
Gres Todorchuk PR
Language:
English
FINALISTS
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
Cambiemos La Regla
Cambiemos La regla.
Burger King
La Cajita Más Feliz
