Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
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  ​National Efforts: $5 million or less

2021 SILVER

Canon Truthmark

In today’s world of deep-fakes, photoshop and fake news, images are increasingly mis-used. Photographers, whose raison d'être is to document reality, have little power over how to protect their imagery. For Canon to reconnect with its core audience, we created Truthmark – a platform functioning like an “image bank of truth”. Here photographers can upload and protect their photos by attaching the real story behind. In doing so, we show how a category-relevant insight can infuse a brand with a new purpose and increase market share from 26% to 33.5%.

Brand: Canon
Client: Canon Nordics
Agency: Uncle Grey
Language: English

2021 BRONZE

Sleeping Flags; a small action with massive impact

O.N.E were a small, unknown charity providing critical services to homeless veterans in Ireland. Each year was a struggle to keep the lights on. But how do you get people to pay attention to a charity that helps people who aren’t considered as being vulnerable? While many charities use empathy to attract donations. We used shame.

Brand: Óglaigh Náisiúnta na hÉireann (O.N.E)
Client: Ollie O'Connor
Agency: Rothco Accenture Interactive
Language: English

2020 GOLD

Santa fired all the deer

BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance and lead to a multiple growth without budget overspending. Moreover, this campaign reloaded BOLT’s corporate understanding of creative communications effectiveness. Before November 2019 BOLT was totally focused just on CPA campaigns via Google and Facebook, investing in discounts as a main tool for conversion. Our campaign became the very first (and successful) trial of creative approach and emotional brand communication.

Brand: BOLT
Client: Bolt Technology
Agency: Rockets. Growth R&D
Language: English

FINALISTS

Salami Súper Especial Induveca La Novela Que Nadie Se Esperaba

YOLEIT LO BUENO VUELVE, PERO MEJOR

Human Meat Plant-Based Burger Human Meat Plant-Based Burger