Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2019 BRONZE

Keep Calm and Dream On

Kako iskoristiti Svjetsko nogometno prvenstvo za brend napitaka koji tradicionalno ne pripada u taj svijet? Prije svakog sportskog nadmetanja, folklor uključuje navijačko podbadanje protivnika i odmjeravanje snage prije samog susreta. U napetoj situaciji uoči polufinala Hrvatske protiv Engleske, odgovorili smo na provokacije Engleza uvjerenih u vlastitu pobjedu. Princu Harryju šaljemo Franck čaj od kamilice uz poruku "Keep Calm and Dream On" i o tome informiramo novinare.

Brand: Franck
Client: Franck
Agency: Bruketa&Zinic&Grey
Language: Croatian

2019 BRONZE

The Arrivals

The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.

Brand: SAS
Client: SAS
Agency: &Co. / NoA
Language: English

2019 BRONZE

Stay Brilliant Marriott HK Rugby 7s

This is the story of how Marriott, perceived as a run-of-the-mill business hotel, sponsored Hong Kong’s most creative and drunken party weekend – the iconic Hong Kong Sevens – to shift brand perception, capture a younger audience, and sell more hotel rooms. To stem slowing growth and low brand affinity, Marriott lured rugby giant (literally), Sebastien Chabal, out of retirement to help guide fans through the weekend’s festivities. Marriott generated incremental room sales, while spending far less than the title sponsors.

Brand: Marriott
Client: Marriott International, Inc
Agency: Ogilvy Hong Kong
Language: English

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