Small Budgets
Local Efforts: $1 million or less
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Regional Efforts: $2 million or less
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National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
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PROGRAM
2018 GRAND
The Mud Soldier
Visit Flanders launched The Mud Soldier to attract tourists back to Flanders Fields. A statue placed in London, gradually disappeared under the rain, marking the centenary of the battle of Passchendaele. The campaign reached 67 million people with € 1.1m estimated PR value. #Passchendaele100 trended worldwide. Driving exceptional 15% growth in international visitor numbers, and a 10% lift in site ticket revenue, for Flanders Fields in 2017 in a context of negativity and fear surrounding Belgium. Social media engagement doubled KPI’s including 3.9m video views with a View-Through-Rate of 38%.
Brand:
Flanders Fields
Client:
Visitt Flanders
Agency:
Ogilvy & Social.Lab Belgium
Language:
English
2018 GOLD
#MoneyCanChallenge
People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.
Brand:
Tabletochki
Client:
Tabletochki
Agency:
Leo Burnett Ukraine
Language:
English
FINALISTS
Salami Súper Especial Induveca
La Novela Que Nadie Se Esperaba
YOLEIT
LO BUENO VUELVE, PERO MEJOR
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
