Small Budgets

Local Efforts: $1 million or less

•      
  Regional Efforts: $2 million or less
•      
  ​National Efforts: $5 million or less

2019 SILVER

D'Onofrio TO GO

Verano es la temporada clave del año ya que concentra el 69% de la venta anual y la ruta al Sur de Lima es un punto de comunicación para marcas líderes en el mercado con un efecto positivo para lanzamientos o productos vigentes. “D’Onofrio ToGo” es un nuevo punto de venta que busca ofrecer una experiencia de impulso para los veraneantes en camino a las playas del sur. Este canal permitió incrementar las ventas de la ruta panamericana sur y mejorar la consideración de compra hacia el portafolio de marca.

Brand: D'Onofrio
Client: Nestlé Perú S.A
Agency: Yellow S.A.C
Language: Spanish

2019 BRONZE

Keep Calm and Dream On

Kako iskoristiti Svjetsko nogometno prvenstvo za brend napitaka koji tradicionalno ne pripada u taj svijet? Prije svakog sportskog nadmetanja, folklor uključuje navijačko podbadanje protivnika i odmjeravanje snage prije samog susreta. U napetoj situaciji uoči polufinala Hrvatske protiv Engleske, odgovorili smo na provokacije Engleza uvjerenih u vlastitu pobjedu. Princu Harryju šaljemo Franck čaj od kamilice uz poruku "Keep Calm and Dream On" i o tome informiramo novinare.

Brand: Franck
Client: Franck
Agency: Bruketa&Zinic&Grey
Language: Croatian

2019 BRONZE

The Arrivals

The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.

Brand: SAS
Client: SAS
Agency: &Co. / NoA
Language: English

FINALISTS

Human Meat Plant-Based Burger Human Meat Plant-Based Burger

Cambiemos La Regla Cambiemos La regla.

Burger King La Cajita Más Feliz