Small Budgets

We fought the law and we won: How the NSPCC changed the law with just 30,000

With a budget of just 30,000, the NSPCC's Flaw in the Law campaign changed UK law. Until the NSPCC's campaign, a loophole in UK legislation meant it wasn't always illegal for adults to send sexually explicit messages to children, leaving children at risk of abuse. Yet the Government had repeatedly and publicly claimed existing legislation was sufficient. This campaign shone a light on this "Flaw in the Law", mobilising a cross-party government, media and public army to cause the Government to review its position and change the law.

Brand: NSPCC
Client: NSPCC
Agency: Leo Burnett
Language: English

La sal que se ve

Brand: Fundación Favaloro
Client: Fundación Favaloro
Agency: Grey Argentina
Language: Spanish

How proving ineffectiveness was hugely effective

Before Simon Sineks Golden Circles became popular, Edward McCloskey knew exactly •why he got up each morning and •why he created •WaterWipes, to offer mums a chemical-free baby wipe option. But, it was only when we communicated •who WaterWipes were that brand growth rocketed. We showed mums unique brand benefits worth paying more for, which resulted in value share growth of 12% in just 10 months. Remarkable for a newbie with up to three times the price premium in a commodotised FMCG category where migration to •cheapest was the norm.

Brand: Irish Breeze
Client: Irish Breeze
Agency: DDFH&B
Language: English