NSPCC

Lisa Watch, Senior Strategy and Planning Manager
Laura Murphy, Brand Manager
Ed Goldring, Senior Policy and Public Affairs Officer
Tessa Herbert, Head of Brand Marketing

Leo Burnett *Lead Agency

Kit Altin, Glonal Planning Director
Beri Cheetham, ECD
Ryan Dilley, Digital Design Director

OMD *Lead Agency

Lee Isaacs, Comms Planner
Alexandra Gill, Associate Director
Natasza Holownia, Digital Strategy AD

With a budget of just 30,000, the NSPCC's Flaw in the Law campaign changed UK law. Until the NSPCC's campaign, a loophole in UK legislation meant it wasn't always illegal for adults to send sexually explicit messages to children, leaving children at risk of abuse. Yet the Government had repeatedly and publicly claimed existing legislation was sufficient. This campaign shone a light on this "Flaw in the Law", mobilising a cross-party government, media and public army to cause the Government to review its position and change the law.