Small Budgets
Local Efforts: $1 million or less
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Regional Efforts: $2 million or less
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National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
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PROGRAM
2016 SILVER
2016 SILVER
2016 BRONZE
A Mortgage You Can Live With
In a sector long associated with the opposite, fairness liberated Ulster Bank from the commodity constraints of the mortgage markets in the Republic of Ireland and Northern Ireland. Fairness was the emotional key that unlocked consideration and incremental sales of 298m: Ç Pan-European sales grew by 40% vs market growth of 23.5%. Ç In the key Republic of Ireland market, mortgage sales increased by 53%, vs market growth of 26%. Market share increased by 2.5%. Ç ROI 2.64 for every 1 invested in Year 1 alone.
Brand:
Ulster Bank
Client:
Ulster Bank
Agency:
Ogilvy Dublin
Language:
English
FINALISTS
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
Cambiemos La Regla
Cambiemos La regla.
Burger King
La Cajita Más Feliz
