Small Budgets

Volvo LifePaint

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

Brand: Volvo
Client: Volvo Cars UK
Agency: Grey London
Language: English

More facts, less words

Brand: Imagina Cuervo
Client: Casa Cuervo
Agency: Flock linked by Isobar
Language: Spanish

We fought the law and we won: How the NSPCC changed the law with just 30,000

With a budget of just 30,000, the NSPCC's Flaw in the Law campaign changed UK law. Until the NSPCC's campaign, a loophole in UK legislation meant it wasn't always illegal for adults to send sexually explicit messages to children, leaving children at risk of abuse. Yet the Government had repeatedly and publicly claimed existing legislation was sufficient. This campaign shone a light on this "Flaw in the Law", mobilising a cross-party government, media and public army to cause the Government to review its position and change the law.

Brand: NSPCC
Client: NSPCC
Agency: Leo Burnett
Language: English