Small Budgets

Fofola

Despite being heavily outspent by the mighty Coke, our quirky Fofola campaign for Kofola, the Czechoslovak cola brand, was the most successful in its history and more salient than Coke•s. By making Kofolas traditional values relevant to a younger generation, we created an idea that transformed their perceptions of the brand and which they wanted to share. Their enjoyment of the campaign led to over 30 million online views of which 78% was organic and worth 327 000—. Most importantly however, our campaign boosted sales of Kofola by over 32%.

Brand: Kofola
Client: Kofola CS
Agency: Zaraguza
Language: English

Volvo LifePaint

Volvo's challenging point of view on safety - protecting people outside the cars - became a phenomenon around the world, not by talking about it, but by creating a new product that did it for real. Volvo Lifepaint is a reflective spray paint that makes cyclists and other road users safer at night. It's commercial impact is on brand - revitalising safety perceptions - and on car sales, by bringing people in to dealerships to buy it - where they are more likely to start buying cars.

Brand: Volvo
Client: Volvo Cars UK
Agency: Grey London
Language: English

More facts, less words

Brand: Imagina Cuervo
Client: Casa Cuervo
Agency: Flock linked by Isobar
Language: Spanish