Small Budgets
Local Efforts: $1 million or less
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Regional Efforts: $2 million or less
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National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
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PROGRAM
2017 BRONZE
2017 BRONZE
2016 GOLD
Ask Guomundur: World's First Human Search Engine
THE POWER OF A CONTENT-LED APPROACH AND SEVEN ICELANDIC GUDMUNDURS With a budget of only £1.71m, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists, adding £36.5m to the economy with a ROI of 21.3:1. "Iceland invites you to send your questions to #AskGudmundur. I gather that Iceland has a lot of folks called Gudmundur and they'll answer." _ President Barack Obama
Brand:
Inspired By Iceland
Client:
Promote Iceland
Agency:
The Brooklyn Brothers
Language:
English
FINALISTS
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
Cambiemos La Regla
Cambiemos La regla.
Burger King
La Cajita Más Feliz
