Small Budgets

Local Efforts: $1 million or less

Regional Efforts: $2 million or less

National Efforts: $5 million or less

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PROGRAM

2016 SILVER

Reclame Aqui - The Art of Waiting

Brand: ReclameAqui
Client: ReclameAqui
Agency: Grey Brasil
Language: English

2016 SILVER

#Gumstagram

전하고 싶은 ‘속 마음’ 껌으로 말해요 [#껌스타그램] 캠페인을 통해 젊은 소비자의 관심을 제고하고 매출 성과에 기여하기 위해 ‘바이럴 (WOM)’ 에 집중했다. 자발적 확산이 강한 페이스북을 중심채널로 소비자와 커뮤니케이션 한 결과 누적 조회수 850만을 통해 마케팅인지도, 매출증감률에서 긍정적 변화를 이끌어냈다.

Brand: Lotte Gum
Client: Lotte Confectionery
Agency: Daehong Communications
Language: Korean

2016 SILVER

Adopta un Dogstar

Brand: Fundación Voz Animal
Client: Fundación Voz Animal
Agency: Sancho BBDO
Language: Spanish

FINALISTS

Human Meat Plant-Based Burger Human Meat Plant-Based Burger

Cambiemos La Regla Cambiemos La regla.

Burger King La Cajita Más Feliz

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Small Budgets

Local Efforts: $1 million or less

Regional Efforts: $2 million or less

National Efforts: $5 million or less

2016 SILVER

Reclame Aqui - The Art of Waiting

2016 SILVER

#Gumstagram

2016 SILVER

Adopta un Dogstar

FINALISTS

forgot password

Please enter the email address you signed up with and we will send you a link to reset your password.

Small Budgets

Local Efforts: $1 million or less Regional Efforts: $2 million or less ​National Efforts: $5 million or less

2016 SILVER

Reclame Aqui - The Art of Waiting

2016 SILVER

#Gumstagram

2016 SILVER

Adopta un Dogstar

FINALISTS

Local Efforts: $1 million or less

Regional Efforts: $2 million or less

National Efforts: $5 million or less