Small Budgets
Local Efforts: $1 million or less
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Regional Efforts: $2 million or less
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National Efforts: $5 million or less
Regional Efforts: $2 million or less
National Efforts: $5 million or less
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PROGRAM
2017 GOLD
2017 GOLD
2017 GOLD
Redraw The Balance
Inspiring the Future is a small charity that needed to recruit new volunteers when volunteering in the UK was in decline. Harnessing the cultural conversation of gender equality, and finding its own unique spin, the campaign was able to achieve remarkable talkability, reaching a Twitter audience of over 3 million people by gaining the appeal of key influencers. The ultimate goal of 30,000 sign-ups was also achieved two months early.
Brand:
Inspiring the Future
Client:
Education & Employers
Agency:
MullenLowe London
Language:
English
FINALISTS
Salami Súper Especial Induveca
La Novela Que Nadie Se Esperaba
YOLEIT
LO BUENO VUELVE, PERO MEJOR
Human Meat Plant-Based Burger
Human Meat Plant-Based Burger
