Fast Moving Consumer Goods (FMCG)

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2019 SILVER

The Baileys Turnaround Story

Across Europe the story was the same; people liked Baileys but had no reason to consume. Baileys had become a dusty bottle at the back of people’s cupboards. It was reassuring to have it there, but rarely brought out. By facing the harsh realities of declining sales, low relevance and a growing skepticism within the Diageo business. We repositioned the brand, created a new strategy, approach and deployment to turn Baileys around. From sales, ROI and internal belief, this is a story of delivering effectiveness across every benchmark.

Brand: Baileys
Client: Diageo (Global)
Agency: Mother London
Language: English

2019 SILVER

Eat Like A Pro

Beko had been losing sales and market share in Europe. The brand was undifferentiated and was not making a true impact people’s lives. Looking into what troubles today’s families, we found they struggle to feed their children healthy food, leading to rising childhood obesity. To help solve this tension we reinvented the role of our FC.Barcelona sponsorship to get kids excited about healthy food and inspire parents to cook healthier. Beko reverted the negative trend, growing sales and market share in a declining market.

Brand: Beko Cooking and Cooling Solutions
Client: Beko Global
Agency: McCann Worldgroup Spain
Language: English

2019 BRONZE

Lasko Challenge

Laško, the legendary Slovenian beer, challenged different nations and united them in one brave communication campaign. First, we brought together three music legends, known throughout the region: Neno Belan from Croatia, Željko Joksimović from Serbia and Halid Bešlić from Bosnia. All three ordered Laško, but there was only one bottle left – so they decided to challenge one another in the best way they knew how – singing. And the one with the most claps will get the beer.

Brand: Lasko beer
Client: Pivovarna Laško Union
Agency: LUNA TBWA
Language: English