Fast Moving Consumer Goods (FMCG)

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Huawei #BePresent

The challenge was to change the perception of the Chinese brand as an aggressive but low quality. The aim was to enter TOP3 most desired-brand ranking list, strengthen the market position and share. The insight and big idea of „Put your smartphone down, and spend some time with your loved ones” were used as starting points for media activities and co-operation with vlogers. The campaign met all the targets and lived up to the challenge. The brands became a second-ranked most desired brand, and its market share grew to 26%.


Brand: Huawei
Client: Huawei Poland
Agency: Maxus

Kone Mein Hai Danger


Brand: Godrej HIT
Client: Godrej Consumer Products Ltd.
Agency: MullenLowe Lintas Group, India

Madad Ek Ibadat


Brand: Surf Excel
Client: Hindustan Unilever Limited
Agency: MullenLowe Lintas Group, India

2018_eu_2018_e-65-240_hero_1 M&M's M&M's Christmas
2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
2018_mn_2018_e-702-678_hero_1 Kinder Growing Bigger Hearts
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