Fast Moving Consumer Goods (FMCG)
Museum of Old Computers
How to convince people to change, when the habit is stronger than rational arguments? Strangely enough it can be done by switching on negative – instead of positive emotions. Bringing to life the Museum of old computers – a metaphor for a place where many devices from Polish homes could be found – we managed to increase the sales by 56% more for convertible/detachable devices than the previous year. During this period the whole laptops market decreased by 11%. Moreover, in terms of sales value, promoted devices with Windows surpassed that of archrival Apple.
Agency: Saatchi & Saatchi IS