CLIENT
Beiersdorf
Nadine Bartenschlager, Marketing Director Germany
Nadine Bartenschlager, Marketing Director Germany
Stefanie Behncke, Marketing Manager Skin Care Germany
Isabella Heigl, Junior Brand Manger Germany
Ambra Bertuzzo, Marketing Director Southern Europe
Francesca Mattioli, Marketing Manager Southern Europe
AGENCY
Maggie Lonergan, CEO
Dennis May, CCO
David Hackworthy, Global Chief Strategy Officer
Axel Grimald, ECD
Diana Pauser, Creative Lead EU
Jette Klunker, Business Lead EU
Marcel Guenthel, Creative Director Global
Fiona Cindori, Account Manager
Corinne Malsert, Global Strategy Officer
Carat Deutschland GmbH
Bea Heeger, Group Head Communication Consulting
SUMMARY
We established a brand new segment in mass market skincare, creating real tangible business impact and skyrocketing value sales. We leveraged our research-derived insight to help women across markets to trust in science again, getting them to understand and believe Nivea’s breakthrough Anti Dark Spot formula actually worked. Our multichannel approach was consumer-centric and effects-driven, elevating the voices and experiences of women just like our consumers, starting with Nivea’s own scientists. We reminded consumers that “science” isn’t about selling false promises, but bringing real results to real people.
