Fast Moving Consumer Goods (FMCG)

FILTER BY:

PROGRAM

2021 GLOBAL GRAND CONTENDER

THE APOLOGY

It was supposed to be just another promotional pack on the shelves. But it wasn’t. While the category keeps talking about recipes, Nissin found out that Brazilians cook ramen their own way. Instead of running a recipe campaign, we dare to apologize to Brazilians for the impositions on how to make the perfect ramen, bringing Nissin’s president to the media and crowning the campaign with a promotional package entitled “Nissin LamenTA” (Nissin “Apologies” in Portuguese). It became a sales record and the best result of the year.

Brand: NISSIN LÁMEN
Client: Nissin
Agency: dentsumcgarrybowen (Brazil)
Language: English

2021 GLOBAL GRAND CONTENDER

Everyone's Red

Peru was returning to a World Cup and Cristal, was called upon to lead the communication and make an impact with consumers. Many based their campaigns on the achievement of World Cup qualification, but only Cristal sought to create a legacy that would immortalize the sense of togetherness that the country experienced. We gave Peru a unique red that truly represented us, product of a campaign in which we took the risk of asking Peruvians for drops of blood, while conscious of the sensitivity of the issue for a beer.

Brand: CRISTAL
Client: Backus ABInbev
Agency: McCann Lima
Language: English

2021 GLOBAL GRAND

Nescafé Tributo (Nescafé Tribute)

By raising awareness and credibility of Nescafé Mexico's CSR Program, “Plan Nescafé" (the world’s-largest coffee growers support program), through the documentation of a tribute we paid to the coffee growers behind every cup of Nescafé, the brand not only won back the market share that it had been constantly losing but to positively impact Nestlé’s image as a socially responsible company.

Brand: Nescafé
Client: Nestlé (Mexico)
Agency: Bombay
Language: English