Fast Moving Consumer Goods (FMCG)
The challenge was to change the perception of the Chinese brand as an aggressive but low quality. The aim was to enter TOP3 most desired-brand ranking list, strengthen the market position and share. The insight and big idea of „Put your smartphone down, and spend some time with your loved ones” were used as starting points for media activities and co-operation with vlogers. The campaign met all the targets and lived up to the challenge. The brands became a second-ranked most desired brand, and its market share grew to 26%.
Client: Huawei Poland