Fast Moving Consumer Goods (FMCG)



RiceUP! Eat Smart

Brand: RiceUP!
Client: Nuhealth JSC
Agency: The Smarts

Colorista L'Oréal Paris

Our challenge was to encourage young women to engage with a category of products generally used by females over the age of 50 to cover their grey hair. _x000D_ Our idea was to reframe Colorista, the product,  from hair dye to hair makeup. We reinvented our communication approach by taking inspiration from assets and channels generally used in the makeup category._x000D_ French value shares increased by 760% in 7 weeks; Russian sales reached 25% of L’Oréal Paris’ hair colour bestseller Casting Crème Gloss in 2 months._x000D_

Brand: Colorista
Client: L'Oréal Paris
Agency: McCann Paris

Getting Moms to love Outdoors

Brand: Goodknight
Client: Godrej Consumer Products Ltd.
Agency: J. Walter Thompson

2018_bg_2018_003_hero_1 Gourmenitsa Super Rural Performance
2018_eu_2018_e-65-240_hero_1 M&M's M&M's Christmas
2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)

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