Fast Moving Consumer Goods (FMCG)

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The sheepman


Brand: Dodoni
Client: Dodoni
Agency: McCann Worldgroup

Neki Ek Ibadat


Brand: Surf Excel
Client: Hindustan Unilever Limited
Agency: Hindustan Unilever Limited

Building a better McDonald's

The casual restaurant market is expanding, but not for McDonald’s. New concepts are on the rise, meeting Belgians’ expectations and shaking up the market. Products are better, more authentic, seasonal or sourced locally. More transparency and experience are key. Some of these concepts have even raised the burger to a trendy, sophisticated icon. Value for money is expected everywhere. And as Belgians get more used to e-commerce, they embrace home food delivery. Convenience has been redefined and is starting to become more important.

We needed to face the fact that our retailer reflex driven by the international approach was inefficient and even less relevant to our Belgian customers. Time to create our own model, fundamentally reinventing our approach to meet consumer demands, while improving sales in the short term.


Brand: McDonald's
Client: McDonald's
Agency: TBWA

2019_eu_2019_e-172-194_hero_1 Royal Canin The Journey from Kitten to Cat
2019_eu_2019_e-198-725_hero_1 FANTA FANTAxYOU
2018_bg_2018_003_hero_1 Gourmenitsa Super Rural Performance
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