Fast Moving Consumer Goods (FMCG)

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2022 GOLD

Heavily Accented

In Spain exists discrimination against certain ways of speaking, specially in in Andalusia, where Cruzcampo was born. In the last years, this discrimination was affecting to its quality perception. So Cruzcampo needed to move two steps forward and recover its iconic image with a rich strategic territory and a powerful bran idea “Heavily Accented”. The campaign has become a "cultural phenomenon" and the brand has never achieved so much repercussion before: significant increment of its brand power, +180 KOL share the campaign for free, generation of multitude debates in media…

Brand: Cruzcampo
Client: Heineken
Agency: Ogilvy Madrid
Language: English

2022 SILVER

Tender tastes better

Growing is a buoyant market is relatively easy. But what happens when the positive effects of Covid begin to cool and your market takes a sharp downturn? By reasserting its position as the most tender chocolate and reconnecting with its audience in a more purposeful way, Milka outpaced the market, reversed a long-term decline in penetration and grew sales by up to +12% in a single year.

Brand: Milka
Client: Mondelez Europe GmbH
Agency: Ogilvy Berlin
Language: English

2022 SILVER

OUTSIDE WITH PIRINSKO

Pirinsko enters 2020 with the conviction that the brand’s natural communication offers the best protection against competitors. However, the pandemic force Pirinsko to adapt its communication in order to maintain its leadership. In this battle Pirinsko uses its strongest weapon - its connection with nature. After a period of unprecedented lockdown, Pirinsko urges people to GO OUTSIDE. With the communication platform "Outside with Pirinsko" the brand inspires and supports time spent outdoors. As a result the brand achieves record sales and increases its market shares significantly.

Brand: PIRINSKO
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Language: English