Fast Moving Consumer Goods (FMCG)
Eat Like A Pro
Beko had been losing sales and market share in Europe. The brand was undifferentiated and was not making a true impact people’s lives. Looking into what troubles today’s families, we found they struggle to feed their children healthy food, leading to rising childhood obesity. To help solve this tension we reinvented the role of our FC.Barcelona sponsorship to get kids excited about healthy food and inspire parents to cook healthier. Beko reverted the negative trend, growing sales and market share in a declining market.
Brand: Beko Cooking and Cooling Solutions
Client: Beko Global
Agency: McCann Worldgroup Spain
Laško, the legendary Slovenian beer, challenged different nations and united them in one brave communication campaign. First, we brought together three music legends, known throughout the region: Neno Belan from Croatia, Željko Joksimović from Serbia and Halid Bešlić from Bosnia. All three ordered Laško, but there was only one bottle left – so they decided to challenge one another in the best way they knew how – singing. And the one with the most claps will get the beer.
Brand: Lasko beer
Client: Pivovarna Laško Union
Agency: LUNA TBWA
Schweppes - Experience Says
The Schweppes 1980 Egypt launch was a groundbreaking success. For years after it enjoyed great sales, equity and awareness despite its unbalanced portfolio, unchanged packaging and periods of communication silence. In 2017 inflation forced Schweppes to raise its prices causing a drop in sales volume. We reacted with a full brand relaunch introducing a balanced portfolio, new packaging and a new communication platform.
Client: Schweppes - The Coca Cola Company
Agency: Leo Burnett Cairo