Fast Moving Consumer Goods (FMCG)
Schweppes - Experience Says
The Schweppes 1980 Egypt launch was a groundbreaking success. For years after it enjoyed great sales, equity and awareness despite its unbalanced portfolio, unchanged packaging and periods of communication silence. In 2017 inflation forced Schweppes to raise its prices causing a drop in sales volume. We reacted with a full brand relaunch introducing a balanced portfolio, new packaging and a new communication platform.
Client: Schweppes - The Coca Cola Company
Agency: Leo Burnett Cairo
This paper tells the story of how Magnum invited a new, younger audience to indulge in our latest pleasure – new Magnum Pints - with its rich chocolate shards, swirled in velvety vanilla ice cream, all wrapped in a chocolate shell, made to be broken, delivering the signature cracking experience of Magnum ice cream. We created a seductive and persuasive campaign to launch Magnum Pints across Europe in 2017. The aim was to establish Magnum as a long term global player in the fast growing and competitive premium tubs segment.
Agency: Lola MullenLowe