Fast Moving Consumer Goods (FMCG)

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Schweppes - Experience Says

The Schweppes 1980 Egypt launch was a groundbreaking success. For years after it enjoyed great sales, equity and awareness despite its unbalanced portfolio, unchanged packaging and periods of communication silence. In 2017 inflation forced Schweppes to raise its prices causing a drop in sales volume. We reacted with a full brand relaunch introducing a balanced portfolio, new packaging and a new communication platform.


Brand: Schweppes
Client: Schweppes - The Coca Cola Company
Agency: Leo Burnett Cairo

The young is alive


Brand: Pirinsko Mlado
Client: Carlsberg Bulgaria
Agency: Noble Graphics

Don't torture yourself

Na tržištu koje je prezasićeno raznim lijekovima protiv bolova nije lako biti primjećen. Potrebna je kampanja koja odskače od uobičajene oglašivačke šprance prikazivanja mjesta boli i opisivanja tog osjećaja - potrošači znaju što je problem - oni trebaju rješenje. Rješenje je bilo fokusiranje komunikacije u kampanji na realan insight iz života potrošača: nepotrebno je mučiti samog sebe i trpiti bolove - rješenje je nadohvat ruke. U prvih pola godine utrostručili smo prodaju u odnosu na 6 mjeseci prije kampanje i skočili na 2 mjesto vrlo konkurentnog tržišta OTC ibuprofena.


Brand: Bruffen Effect
Client: Mylan Hrvatska
Agency: Señor

2018_bg_2018_003_hero_1 Gourmenitsa Super Rural Performance
2018_eu_2018_e-65-240_hero_1 M&M's M&M's Christmas
2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
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