Fast Moving Consumer Goods (FMCG)

FILTER BY:

PROGRAM

Schweppes - Experience Says

The Schweppes 1980 Egypt launch was a groundbreaking success. For years after it enjoyed great sales, equity and awareness despite its unbalanced portfolio, unchanged packaging and periods of communication silence. In 2017 inflation forced Schweppes to raise its prices causing a drop in sales volume. We reacted with a full brand relaunch introducing a balanced portfolio, new packaging and a new communication platform.


Brand: Schweppes
Client: Schweppes - The Coca Cola Company
Agency: Leo Burnett Cairo

Magnum Pints

This paper tells the story of how Magnum invited a new, younger audience to indulge in our latest pleasure – new Magnum Pints - with its rich chocolate shards, swirled in velvety vanilla ice cream, all wrapped in a chocolate shell, made to be broken, delivering the signature cracking experience of Magnum ice cream.  We created a seductive and persuasive campaign to launch Magnum Pints across Europe in 2017. The aim was to establish Magnum as a long term global player in the fast growing and competitive premium tubs segment.  


Brand: Magnum
Client: Unilever
Agency: Lola MullenLowe

Neki Ek Ibadat


Brand: Surf Excel
Client: Hindustan Unilever Limited
Agency: Hindustan Unilever Limited

2018_eu_2018_e-65-240_hero_1 M&M's M&M's Christmas
2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
2018_mn_2018_e-702-678_hero_1 Kinder Growing Bigger Hearts
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years