Colgate Palmolive

Maria Elisa Carvajal, VP, GM Global Oral Care
Amanda Klemm, Worldwide Director, Oral Care
Francisco Perez, Marketing Director, Global Oral Care
Dan Wish, VP, Insights, Global Oral Care
Parul Patel Desai, Marketing Director, Global Oral Care
Tunc Onen, Digital Marketing & Media Transformation Director
Laurent Cayet, Director, IMC, Europe
Jean-Bernard Vidaillet, VP, Marketing, Europe
Yves Briantais, VP, Marketing APAC
Renee Milliaressis, Chief Media Officer
Adriana Leite, VP, Marketing, Africa Eurasia
Zohar Plan, IBE and Digital Transformation Director, LATAM
Gavin Du Toit, VP, Marketing, LATAM

WPP Red Fuse *Lead Agency

Carl Hartman, CEO
James Atherton, Global Client Leader
Marta LaRock, Chief Strategy Officer
Fred Saldanhan, Chief Creative Officer
John Dietz, Global Strategy Director
Jamie Ciamillo, Global Director, Performance & Transformation
Peter Harrison, Managing Director, Europe
Elizabeth Foord, Head of Strategy, Europe
Dimitri Guerassimov, Creative Director, Co-President, Europe
Guy Orsmond, Managing Director, Africa Eurasia
Kate Kopperman, Regional Strategy & Experience Lead, Africa Eurasia
Vitor Menezes, Creative Director, Europe
Ricardo Barra Lima, Creative Director, Europe
Caroline Slocombe, Managing Director, APAC
Orlando Hooper-Greenhill, Strategy Director, APAC
Kenny Choo, Executive Creative Director, APAC
Xea Kho, Head of Comms Planning, APAC
Renato DePaula, Managing Director, LATAM
Emmanuelle Goethals, Managing Director, Brazil
Adrienne Martin, adrienne.martin@vmlyr.com
Marcos Ribeiro, Executive Creative Director, Mexico
Arturo Goni, Regional Creative Director, Latam
Alejandro Villanueva, Head of Creative, Latam
Manir Fadel, ECD, Europe
Lyndon Morant, Marketing Director, IMC, APAC

Wavemaker United State

Chris Worrell, Head of Strategy and Comms Planning
Edny Santiago, Media Lead, Europe

DesignBridge

How do you protect the value of the world's biggest brand? With a smile! Colgate is the leader in oral care in most global markets. But erosion had begun, driven by category commoditization we helped create with functional communication that made no emotional connection. The business risk was significant– without changing course, we stood to lose $300+MM within years. So, we shifted investment to equity-building, reinventing Colgate as the Champion of Optimism, inspiring people to “Smile Strong.” By building strong emotional bonds, our brand once again thrived--even through the pandemic!