CLIENT
eos Products
Soyoung Kang, Chief Marketing Officer
Carley Caldas, VP Brand Marketing and Media
Laura Bierbaum, VP Public Relations and Corporate Communications
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Chief Creative Officer + Founder
Bianca Guimaraes, Executive Creative Director + Partner
Kevin Mulroy, Executive Creative Director + Partner
Dana Buckhorn, Senior Copywriter
Tanner Thompson, Senior Art Director
Kerry McKibbin, President
Tyler Harris, Managing Director
Jeff McCrory, Chief Strategy Officer
Jimmy George, Senior Strategist
Will Dempster, Head of Production
Oliver McAteer, Head of Development
Oliver McAteer, Head of Development
Erin Banting, VP PR
Makeout
SUMMARY
When eos created a line of products made specifically for pubic use, we knew that launching in a market that considered the subject ‘taboo’ would be a challenge. Enter: TikToker Carly Joy, who dropped a tutorial on how to “bless your f*ing cooch” with eos shave cream. We teamed up to launch an official product featuring her verbatim instructions, resulting in 700 million+ earned impressions, 150k sold bottles, and a nearly 300% increase in quarterly growth rate and an outpouring of support from eos fans. Taboo? Not on our watch.
