Fast Moving Consumer Goods (FMCG)

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The young is alive


Brand: Pirinsko Mlado
Client: Carlsberg Bulgaria
Agency: Noble Graphics

Don't torture yourself

Na tržištu koje je prezasićeno raznim lijekovima protiv bolova nije lako biti primjećen. Potrebna je kampanja koja odskače od uobičajene oglašivačke šprance prikazivanja mjesta boli i opisivanja tog osjećaja - potrošači znaju što je problem - oni trebaju rješenje. Rješenje je bilo fokusiranje komunikacije u kampanji na realan insight iz života potrošača: nepotrebno je mučiti samog sebe i trpiti bolove - rješenje je nadohvat ruke. U prvih pola godine utrostručili smo prodaju u odnosu na 6 mjeseci prije kampanje i skočili na 2 mjesto vrlo konkurentnog tržišta OTC ibuprofena.


Brand: Bruffen Effect
Client: Mylan Hrvatska
Agency: Señor

Magnum Pints

This paper tells the story of how Magnum invited a new, younger audience to indulge in our latest pleasure – new Magnum Pints - with its rich chocolate shards, swirled in velvety vanilla ice cream, all wrapped in a chocolate shell, made to be broken, delivering the signature cracking experience of Magnum ice cream. We created a seductive and persuasive campaign to launch Magnum Pints across Europe in 2017. The aim was to establish Magnum as a long term global player in the fast growing and competitive premium tubs segment.


Brand: Magnum
Client: Unilever
Agency: Lola MullenLowe

2019_eu_2019_e-172-194_hero_1 Royal Canin The Journey from Kitten to Cat
2019_eu_2019_e-198-725_hero_1 FANTA FANTAxYOU
2018_bg_2018_003_hero_1 Gourmenitsa Super Rural Performance
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