Fast Moving Consumer Goods (FMCG)

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2022 BRONZE

Kinder Halloween 2021

Staying true to its brand mission, enrich the parent-kid bonding moments, Kinder turned the scariest holiday into an emotional education opportunity. The Halloween Pumpkins became the Emotional Pumpkins parents and kids could carve together, while talking about emotions. While kids watched tutorials on how emotions feels and can be carved, parents were advised on how to talk to kids about them. By helping parents assess their children's emotional world while playing, Kinder became the most loved chocolate on Halloween and generated a 43% growth on Kinder Halloween range sales.

Brand: Ferrero
Client: Ferrero Romania
Agency: Publicis Romania
Language: English

2022 BRONZE

MAMOS BEER

The 2020-2021 period for Mamos Beer is not a story about regaining market share, survival and resilience against the coronavirus. It is the story of a fierce course of growth, using as fuel a strong product, a distinctive communication and a consistent investment supporting the brand. A timeless market share growth with a >20% return per year, with the growth rate of Mamos (+42,2%) vs. the market (+19.1%) being impressive, whilst at the same time all equity indicators skyrocketed (Equity + 67%, Awareness +39%, Penetration +67%).

Brand: MAMOS BEER
Client: Athenian Brewery
Agency: Soho Square Athens
Language: English

2022 BRONZE

Finding the Strength of a Smile

Advertising in the oralcare segment is hard to breakthrough and connect with people. ROI is relatively low and market gains in Europe are hard to come by. In 2021 we changed that when Colgate moved from solely demonstrating products to care for smiles to reminding people of the strength of their smile. It was the first equity campaign that achieved record ROI levels halo-ing across all Colgate products. Brand strength jumped to a new high and the campaign was referred to as the one that 'got the pandemic right'.

Brand: Colgate
Client: Colgate Palmolive Europe
Agency: VLMY&R
Language: English