Fast Moving Consumer Goods (FMCG)

FILTER BY:

PROGRAM

2021 GLOBAL GRAND CONTENDER

Fueling Fandom in Fansville

In hopes of defying a struggling category, Dr Pepper renewed their College Football sponsorship. There were many things we couldn’t do around the game, like show players or logos. But there was much we could do around fans. Instead of focusing on the field, we turned our attention to the bleachers, parking lots, and couches of America to celebrate the irrationality of fans. We became the Gatorade of fandom and, despite soda sales declining for the 14th consecutive year, we saw an unprecedented +3.4% lift in dollar sales.

Brand: Dr Pepper
Client: Keurig Dr Pepper
Agency: Deutsch LA
Language: English

2021 GLOBAL GRAND CONTENDER

Write-on Wrappers

Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families' hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.

Brand: Rice Krispies Treats
Client: The Kellogg Company
Agency: Leo Burnett Chicago
Language: English

2021 GLOBAL GRAND CONTENDER

AVON #HereToStay

Even though lipsticks are significantly consumed by Brazilian women, an increasingly busy routine challenges them to find high performance products that can keep up. As leading brand, AVON was challenged by competition and World Cup media visibility to stand out amongst similar products and sport discussions. Power Stay came with an exclusive 16-hour transfer-proof technology tested on the lips of biggest scorer ever, Marta, during matches. Proving performance, achieving 89MM unique impacts in Brazil, from 26,2% to 27,5% share in lips and selling 16 lipsticks per minute during World Cup.

Brand: AVON
Client: AVON Br
Agency: Wunderman Thompson Brazil
Language: English