Fast Moving Consumer Goods (FMCG)

FILTER BY:

PROGRAM

The Same Old Diwali


Brand: Tanishq
Client: Tanishq
Agency: MullenLowe Lintas Group, India

Dat is 'm


Brand: Devos Lemmens
Client: Devos Lemmens
Agency: LDV United

Love At First Taste

With Millennials increasingly buying into artisan food brands, Knorr’s big global brand risked being left on the shelf. Our insight, that the flavours we like say a lot about us, was brought to life as we helped people discover their flavour personality. Our social experiment, matching singles by flavour personaility, enticed audiences into spreading our story for free, earning 60% exposure through consumers sharing. The campaign became YouTube’s second most-watched campaign of 2016. Brand Favourability increased +10 percentage points Purchase Intent amongst Millennials by +14 percentage points.


Brand: Knorr
Client: Unilever
Agency: MullenLowe Group

2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
2018_in_2018_22_hero_1 PAN BAHAR James Bond gets Pan Bahar to be the talk of town
2018_in_2018_27_hero_1 Active Wheel Reinventiing Wheel
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years