Fast Moving Consumer Goods (FMCG)




FITNESS, a weight management cereal brand, suffered from an accelerated decline in sales. But the real problem was actually a loss of relevance and trust towards diet brands. Getting to know our consumers again meant realizing that wellbeing had become less about looking good and more about feeling good and energized to take up any challenge.  So we came up with #KeepGoing to help make that possible. This total reinvention of the brand has led to renewed relevance and even managed to reverse a declining trend in sales._x000D_ _x000D_ _x000D_ _x000D_

Brand: Fitness
Client: Cereal Partners Worldwide: Nestle and General Mills S.A
Agency: McCann Paris

The 'Uniform' Approach to Behavior Change

Brand: Odomos
Client: Dabur India Limited
Agency: McCann Worldgroup India


Brand: Surf Excel
Client: Hindustan Unilever Limited
Agency: Hindustan Unilever Limited

2018_bg_2018_003_hero_1 Gourmenitsa Super Rural Performance
2018_eu_2018_e-65-240_hero_1 M&M's M&M's Christmas
2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)

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