Fast Moving Consumer Goods (FMCG)
Ultimate smartphone for ultimate people
To grow the business, Huawei had to go beyond “value for money” positioning and strengthen its image as a premium brand. Launching MATE10 PRO, Huawei’s most advanced smartphone, we went beyond standard product-focused communication and linked Huawei with long-lasting values: constant strive for development and self-improvement. Implemented communication platform strengthen brand’s premium image overcoming a significant barrier: “this brand does not fit to my style”. MATE10 line sales increased significantly vs previous flagship’s sales. MATE10 communication contributed to overall brand sales increasing Huawei market share to 27% (sales units)!
Brand: Huawei MATE 10
LED EyeComfort campaign
While popularity of unknown LED producers was growing, Philips decided to reverse the trend and as the first one began to educate Poles about the impact of lighting on their eyes. Reach building online and offline campaign, cooperation with experts and in-store activation have resulted in positive dynamics of Philips market share after years of declines, as well as in remarkable increase of sale. Share of sale of the biggest competitor of Philips – own brands has been simultaneously reduced. Furthermore, there was an uplift in every examined image driver.
Brand: Philips Lighting
Client: Philips Lighting
Agency: Havas Media