Fast Moving Consumer Goods (FMCG)

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Museum of Old Computers

How to convince people to change, when the habit is stronger than rational arguments? Strangely enough it can be done by switching on negative – instead of positive emotions. Bringing to life the Museum of old computers – a metaphor for a place where many devices from Polish homes could be found – we managed to increase the sales by 56% more for convertible/detachable devices than the previous year. During this period the whole laptops market decreased by 11%. Moreover, in terms of sales value, promoted devices with Windows surpassed that of archrival Apple.


Brand: Microsoft
Client: Microsoft
Agency: Saatchi & Saatchi IS

Mini Babybel

To shift perceptions from a nice little cheese to a cool healthy snack, and increase sales across Europe, Mini Babybel needed to convince mothers on naturality and engage kids aged 8-12 yo on fun. Mini Babybels unique personality was embodied through an exciting creative platform: the –Supercheese” campaign resonated with kids and mums audiences, turning the –98% of milk” into a superpower and the red wax into an endeless source of entertainment. The campaign delivered growth in all European countries and naturality and funs perception improved among our targets.


Brand: Babybel
Client: Bel
Agency: Y&R Paris

WYGS Noseblind

Febreze Noseblind is not a campaign, but a contagious idea that proved the strength of its insight by opening the minds and noses of our target group and reviving a weakened Febreze business in UK and Ireland. Clever and relevant, –Noseblind” not only stopped a declining sales trend but led to a staggering recovery. Value share grew by 23.4% _twice the objective_ volume by 8.1%. And household penetration by a healthy 15%. Consumers loved it - communication scored significantly better on uniqueness and engagement. Breathe Happy _ again.


Brand: Febreze
Client: Procter & Gamble International Operations S.A.
Agency: Grey DuŸsseldorf GmbH

2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
2018_in_2018_22_hero_1 PAN BAHAR James Bond gets Pan Bahar to be the talk of town
2018_in_2018_27_hero_1 Active Wheel Reinventiing Wheel
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