Fast Moving Consumer Goods (FMCG)
Museum of Old Computers
How to convince people to change, when the habit is stronger than rational arguments? Strangely enough it can be done by switching on negative – instead of positive emotions. Bringing to life the Museum of old computers – a metaphor for a place where many devices from Polish homes could be found – we managed to increase the sales by 56% more for convertible/detachable devices than the previous year. During this period the whole laptops market decreased by 11%. Moreover, in terms of sales value, promoted devices with Windows surpassed that of archrival Apple.
Agency: Saatchi & Saatchi IS
To shift perceptions from a nice little cheese to a cool healthy snack, and increase sales across Europe, Mini Babybel needed to convince mothers on naturality and engage kids aged 8-12 yo on fun. Mini Babybels unique personality was embodied through an exciting creative platform: the Supercheese campaign resonated with kids and mums audiences, turning the 98% of milk into a superpower and the red wax into an endeless source of entertainment. The campaign delivered growth in all European countries and naturality and funs perception improved among our targets.
Agency: Y&R Paris
Febreze Noseblind is not a campaign, but a contagious idea that proved the strength of its insight by opening the minds and noses of our target group and reviving a weakened Febreze business in UK and Ireland. Clever and relevant, Noseblind not only stopped a declining sales trend but led to a staggering recovery. Value share grew by 23.4% _twice the objective_ volume by 8.1%. And household penetration by a healthy 15%. Consumers loved it - communication scored significantly better on uniqueness and engagement. Breathe Happy _ again.
Client: Procter & Gamble International Operations S.A.
Agency: Grey Dusseldorf GmbH