Fast Moving Consumer Goods (FMCG)

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Brand: Mammut
Client: Mammut Sports Group
Agency: Heye

Samsonite Piggyback

In a mature, slow growth category, Samsonite introduced two distinct, innovative product lines which increased Samsonite's overall share (+4.6 pts since intro., +1.6 pts vs. YA). An extensive, highly targeted and integrated campaign has propelled Samsonite into category leadership.


Brand: SAMSONITE
Client: Samsonite Luggage Corporation
Agency: Leo Burnett USA

2018_in_2018_21_hero_1 Multi Brand Campaign KKD - Khushiyon Ki Doli (Palanquin of Happiness)
2018_in_2018_22_hero_1 PAN BAHAR James Bond gets Pan Bahar to be the talk of town
2018_in_2018_27_hero_1 Active Wheel Reinventiing Wheel
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