Fast Moving Consumer Goods (FMCG)

RiceUP! Eat Smart

Brand: RiceUP!
Client: Nuhealth JSC
Agency: The Smarts
Language: Bulgarian

Colorista L'Oréal Paris

Our challenge was to encourage young women to engage with a category of products generally used by females over the age of 50 to cover their grey hair. 
Our idea was to reframe Colorista, the product, from hair dye to hair makeup. We reinvented our communication approach by taking inspiration from assets and channels generally used in the makeup category.
French value shares increased by 760% in 7 weeks; Russian sales reached 25% of L’Oréal Paris’ hair colour bestseller Casting Crème Gloss in 2 months.

Brand: Colorista
Client: L'Oréal Paris
Agency: McCann Paris
Language: English

Getting Moms to love Outdoors

Brand: Goodknight
Client: Godrej Consumer Products Ltd.
Agency: J. Walter Thompson
Language: English