Fast Moving Consumer Goods (FMCG)

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2018 BRONZE

#KeepGoing

FITNESS, a weight management cereal brand, suffered from an accelerated decline in sales. But the real problem was actually a loss of relevance and trust towards diet brands. Getting to know our consumers again meant realizing that wellbeing had become less about looking good and more about feeling good and energized to take up any challenge. So we came up with #KeepGoing to help make that possible. This total reinvention of the brand has led to renewed relevance and even managed to reverse a declining trend in sales.

Brand: Fitness
Client: Cereal Partners Worldwide: Nestle and General Mills S.A
Agency: McCann Paris
Language: English

2018 BRONZE

Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

Bolia.com sells modern furniture by seamlessly integrating physical retail stores with e-commerce.

As the financial crisis roared into the Nordics, furniture sales dropped dramatically.

Consequently, Bolia.com developed a bold new strategy: stop thinking and acting like a furniture brand and start behaving like a fashion brand.

By disrupting the traditionally conservative furniture category, Bolia.com managed to leverage the recession to gain market share and accelerate business growth.

Profits went from -€3.5m in 2010 to +€7.4m in 2017.The campaign has provided a ROI of 7.3.

Brand: Bolia.com
Client: Bolia.com
Agency: UncleGrey
Language: English