Fast Moving Consumer Goods (FMCG)

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2017 GOLD

Born for Hugs 2017

For 3 years in a row Huggies leads the emotional communication, delivering the main brand values. More than that: they carry the charity mission, drawing the attention of the society on the children deprived of mother`s hugs and providing help for them. In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand awareness, market share, trial purchase).

Brand: Huggies
Client: Kimberly-Clark Ukraine
Agency: ISD Group
Language: English, Ukrainian

2017 SILVER

Cleaning easy as never before

Philips Power ProAqua is an innovative upright vacuum cleaner with a floor washing function. The product business aim was to fight for shares on a market dominated by a huge leader. Sales target was boldly set on 50% sales increase. The effects were outstanding! Sales rocketed over 250% and the brand became the outright market leader. Key problem was discovered and a proper proposition communicated by innovative, for this category, channels which attracted a wide group of consumers. They realized that the handstick can be used more often in everyday life. And it was Philips Power ProAqua which became the most useful brand of handsticks.

Brand: Philips
Client: Philips Poland
Agency: Ogilvy & Mather
Language: Polish

2017 SILVER

Huawei #BePresent

The challenge was to change the perception of the Chinese brand as an aggressive but low quality. The aim was to enter TOP3 most desired-brand ranking list, strengthen the market position and share. The insight and big idea of „Put your smartphone down, and spend some time with your loved ones” were used as starting points for media activities and co-operation with vlogers. The campaign met all the targets and lived up to the challenge. The brands became a second-ranked most desired brand, and its market share grew to 26%.

Brand: Huawei
Client: Huawei Poland
Agency: Maxus
Language: Polish