Fast Moving Consumer Goods (FMCG)

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Brand: Devos Lemmens
Client: Devos Lemmens
Agency: LDV United
Language: English, Dutch, French

Love At First Taste

With Millennials increasingly buying into artisan food brands, Knorr’s big global brand risked being left on the shelf. Our insight, that the flavours we like say a lot about us, was brought to life as we helped people discover their flavour personality. Our social experiment, matching singles by flavour personaility, enticed audiences into spreading our story for free, earning 60% exposure through consumers sharing. The campaign became YouTube’s second most-watched campaign of 2016. Brand Favourability increased +10 percentage points Purchase Intent amongst Millennials by +14 percentage points.

Brand: Knorr
Client: Unilever
Agency: MullenLowe Group
Language: English

Signal White Now Glossy Chic

Signal White Now Glossy Chic je inovativna kampanja u Oral kategoriji s kojom smo prvi puta pozicionirali pastu za zube kao modni dodatak koristeći miks tradicionalnih i digitalnih medija sa fokusom na direktnu komunikaciju sa ciljnom skupinom preko modnih blogerica. Sa Signal White Now Glossy Chic kampanjom smo otvorili novi segment unutar kategorije pasti za zube a rezultat kampanje je bio snažni rast tržišnog udjela Signala s čime je Signal preuzeo vodeću poziciju na tržistu prvi puta nakon 11 godina.

Brand: Signal
Client: Unilever Hrvatska
Agency: Mindshare
Language: Croatian