Fast Moving Consumer Goods (FMCG)

When Craft Met Science

Brand: Raymond
Client: Raymond Limited
Agency: Famous Innovations
Language: English

Tales of Tough

Brand: Panadol
Client: GlaxoSmithKline
Agency: Wunderman MENA
Language: English

Museum of Old Computers

How to convince people to change, when the habit is stronger than rational arguments? Strangely enough it can be done by switching on negative – instead of positive emotions. Bringing to life the Museum of old computers – a metaphor for a place where many devices from Polish homes could be found – we managed to increase the sales by 56% more for convertible/detachable devices than the previous year. During this period the whole laptops market decreased by 11%. Moreover, in terms of sales value, promoted devices with Windows surpassed that of archrival Apple.

Brand: Microsoft
Client: Microsoft
Agency: Saatchi & Saatchi IS
Language: Polish