Fast Moving Consumer Goods (FMCG)
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Mini Babybel
To shift perceptions from a nice little cheese to a cool healthy snack, and increase sales across Europe, Mini Babybel needed to convince mothers on naturality and engage kids aged 8-12 yo on fun. Mini Babybels unique personality was embodied through an exciting creative platform: the Supercheese campaign resonated with kids and mums audiences, turning the 98% of milk into a superpower and the red wax into an endeless source of entertainment. The campaign delivered growth in all European countries and naturality and funs perception improved among our targets.
Brand:
Babybel
Client:
Bel
Agency:
Y&R Paris
Language:
English