Fast Moving Consumer Goods (FMCG)

#SaareMaelDhoDaalo

Brand: Ghadi Detergent
Client: RSPL Ltd.
Agency: ADK Fortune Communications Pvt. Ltd.
Language: English

Samen genieten met Cornet

2017 marked the second year of the strong blond oaked beer CORNET in Belgian retail. Would we be able to continue the growth or face a decline in year 2 and like 80% of all innovation ultimately being discontinued? The business strategy remained the same as the successful one in 2016, i.e. move from a volume to a value strategy. The core strategic idea started still from the resonating consumer insight ‘I want to take a break from the 21st century’ and the creative execution amplified our communication platform ‘The Knights of Good Taste’. The biggest change to 2016 was the focus in the plan on TV and digital advertising.
 

Brand: Cornet
Client: Palm
Agency: Dallas Antwerp
Language: English

Bruist niet, verrast wel

SPA is an iconic Belgian brand. With a value share of 22% it is the leader in the water market. But with Private Labels pushing forward, SPA is looking at the adjacent lemonade market for growth.
 
Heightened health consciousness is pressuring the lemonade market. Consumers are looking for sugar free and natural alternatives. In 2016 SPA replaced its traditional lemonades with SPA FRUIT, a sparkling lemonade with 100% ingredients of natural origin, generating 960K litres in extra volume. Now SPA is looking at the non sparkling lemonade market for additional opportunities.
 
The declining non sparkling lemonade market is dominated by Private Labels and kid oriented brands like Oasis and Capri Sun. Can SPA make a difference?

Brand: Spa Duo
Client: Spadel
Agency: darwin
Language: English