Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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Un golazo que no te esperabas

Históricamente los modelos de color rojo son los menos vendidos en Nissan; el protagonista del gol que llevó a la Selección a octavos de final fue el punta pié para una promoción que se lanzó en tiempo real generando 99% de conversaciones positivas en torno a la marca y que a venta de autos color rojo durante los días de la promoción correspondió al 48% de las ventas totales, cuando regularmente ocupan sólo el 12%, pero sobre todo, demostramos que en los argentinos, la pasión por el fútbol mueve hasta la compra de un auto.


Brand: Nissan Argentina
Client: Nissan Argentina
Agency: TBWA Buenos Aires

Snickers Hambreómetro


Brand: SNICKERS®
Client: Mars
Agency: BBDO México

The launch of new hair dye Colorista

8 out of 10 young Russian girls have never tried hair coloring as they consider it uncool. To change the situation L'Oreal Paris launched an innovative brand Colorista - temporary coloration in spray and balm formats that lasts 1 day/week. To attract girls attention to the non-inspiring category, we showed Colorista from an unexpectedly new perspective: not as a hair color, but as a makeup for hair. Campaign with young bloggers and musical collaboration made Colorista a locomotive of the trend and helped achieve annual sales plan in just 2 months.


Brand: L'Oreal Paris
Client: L'Oreal CJSC
Agency: McCann Moscow

2019_ru_2019_1643_hero_1 Dulux Becoming a game changer in DIY e-Commerce
2019_ru_2019_1658_hero_1 McDonald's Big Mac 50
2019_ru_2019_1897_hero_1 Lublu coffee BUT we have delicious!
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