Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



A story of viral contamination with Colorista

Hair colors of bright unnatural shades are considered as the niche product for nonconformists, but at the same time they attract “good girls”, since the spirit of rebel lives in each of them. How could Colorista encourage young people for the first coloring, overcoming the fear of unpleasant consequences? We refused of rational motivation in favor of inspiring emotions. Be bold, be different, and show yourself in colorful hair. Colorista is not an ordinary hair color, but the hair makeup, so you can quickly turn back to your natural color or change the shade. Our appeal was heard, and the virus of colorful hair spread all over Ukraine rapidly, causing a boom in social networks.

Brand: L’Oreal Paris
Client: L’Oréal Ukraine

The Biggest Sports Endorsement Deal of All Time

Archer threw a curveball in the world of sports; signing the Biggest Sports Endorsement Deal of All Time, a $3.4 billion deal paid out over 10 million years (with an option to extend). Despite a limited budget, the disruptive idea broke through the expensive world of sports marketing to connect with its male target through their love of sports

Brand: Archer+Wolf, LLC
Client: Archer+Wolf, LLC
Agency: FCB Chicago

Grupo de juntadas

Grupo de juntadas trata sobre una activación digital en real time. Partimos de la observación: toda juntada comienza en un chat de WhatsApp. Nos preguntamos, qué podemos hacer por esos grupos, en esa plataforma. Así surgió la idea. El usuario nos cuenta el nombre de su grupo. Nosotros le diseñamos un lindo logo para el mismo, en no más de 20 minutos.Una activación que se realizó a partir de una gran conversación en Twitter. Y cuyos resultados, definieron nuevos benchmarks de la compañía (social listening, ER de Twitter, cantidad de tweets).

Brand: Brahma
Client: Cervecería y Maltería Quilmes (AB INBEV)
Agency: Mutato Buenos Aires

2019_us_2019_e-4297-096_hero_1 L.L.Bean Be an Outsider at Work
2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos

Filter by:
+ Add More Filters

To browse winners in this category from previous years