Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
FILTER BY:
PROGRAM
2019 SILVER
Lays & Pyaterochka employed Olga Buzova
Every autumn, crisps face low season. In response, Lay’s in exclusive partnership with “Pyaterochka” turned a limited-edition launch into a blockbuster with the whole country watching. The leading star Olga Buzova had tried herself in so many projects, yet hadn’t worked anywhere full-time. So we offered her a job at “Pyaterochka” to help us launch 2 exclusive Lay’s flavours! As a result, the 8-week new product volume was sold out in 2weeks, Lay’s reached sales growth +50% vs. last year, record-traffic (+103% clicks & +223% site visits) and buzz among the young audience.
Brand:
Lay's
Client:
Frito Ley Manufacturing LLC
Agency:
BBDO Moscow
Language:
English, Russian
2019 SILVER
Lays & Pyaterochka employed Olga Buzova
Every autumn, crisps face low season. In response, Lay’s in exclusive partnership with “Pyaterochka” turned a limited-edition launch into a blockbuster with the whole country watching. The leading star Olga Buzova had tried herself in so many projects, yet hadn’t worked anywhere full-time. So we offered her a job at “Pyaterochka” to help us launch 2 exclusive Lay’s flavours! As a result, the 8-week new product volume was sold out in 2weeks, Lay’s reached sales growth +50% vs. last year, record-traffic (+103% clicks & +223% site visits) and buzz among the young audience.
Brand:
Lay's
Client:
Frito Ley Manufacturing LLC
Agency:
BBDO Moscow
Language:
English, Russian
2019 SILVER
Launch of the lip collection "L'Oreal Paris x Balmain"
Difficult economic situation and lack of breakthrough launches put L’Oreal Paris in a difficult position. In order to fix this the brand launches the limited edition lipstick collection “Color Riche x Balmain” developed in collaboration with famous French fashion house. The most part of collection was consisted of extravagant shades (blue, green, etc.) which was a challenge for Russian market with 70% of sales of flesh/pale pink lipsticks.In order to break conservatism of audience the brand developed campaign that gave women a courage to stand out from the crowd wearing the shades from “Color Riche x Balmain” collection.
Brand:
L'Oreal Paris
Client:
L'Oreal CJSC
Agency:
McCann Moscow
Language:
English, Russian
FINALISTS
Thums Up
Inverting Conventions To Win
Microsoft
Changing the Game
French's
French's Mustard Ice Cream
