Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
FILTER BY:
PROGRAM
2023 GOLD
Can a cookie help India win a world cup?
This is a campaign that made Oreo the most loved FMCG brand in India. To grow household penetration amid dipping sales growth, Oreo dived into the mass hysteria surrounding the Cricket World Cup in 2022 and made a cricket crazy nation, believe that relaunching an Oreo cookie could help them win the World Cup. Results? Household penetration grew by 12%. Influencers joined in, memes were created, our cookies were even laminated for life. Needless to say, everyone who’s not living under a rock was talking about it.
Brand:
Oreo
Client:
Mondelēz India
Agency:
Leo Burnett Mumbai
Language:
2020 GOLD
Michelin Impossible
Australians gave KFC credit for making ‘great tasting food’, but not making good quality food. Even when we tried to prove our food was good quality, they didn’t believe us. So how did we get Australians to give us the credit our food quality deserved? By undertaking an impossible task - a mission to get Kentucky Fried Chicken a Michelin Star; the greatest signifier of restaurant quality there is. The mission received media coverage worldwide, improved quality perceptions of our food, and increased sales dramatically. Mission impossible? No. Michelin, possible.
Brand:
KFC
Client:
KFC Australia
Agency:
Ogilvy Sydney
Language:
English
FINALISTS
Thums Up
Inverting Conventions To Win
Microsoft
Changing the Game
French's
French's Mustard Ice Cream
