Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

2019 GOLD

Happy losing!

Russian families rarely play Board games, because for most, it's still boring chess or dominoes. In this case, Hasbro should become an ambassador of the category and take responsibility for the development of Board games culture in Russia! We decided to do this based on a strong parental insight: One of the most emotional moments in every parent’s life is the first time they are defeated by their child, understanding how much their child has grown up. Thus, we will demonstrate our modern games, and also give families a strong reason to spend leisure time playing board games.

Brand: Hasbro Gaming
Client: Hasbro
Agency: OMD Media Direction
Language: English, Russian

2019 GOLD

Champions of our hearts!

According to the analytical data of MegaFon, before the launch of the campaign, MegaFon TV had problems with fame. And so we decided to build a communication on a relevant association with football as the theme of the year, since MegaFon has been a sponsor of the Russian national football team for over 2 years now; and relevant informational networks - the Russian national team wins the Spanish national team.

Brand: MegaFon
Client: MegaFon PJSC
Agency: Re:evolution
Language: English, Russian

2019 SILVER

The More the Merrier: ALDI's Christmas invite that opened up Aussie hearts, minds and wallets

ALDI knows how to make miracles happen at Christmas, transforming what should be our most vulnerable time of year as a discount supermarket into the most successful period for the business each year. This is the story of how we unlocked new momentum and cultural resonance by celebrating Aussie generosity at Christmas, despite being up against unforeseen market forces in the lead up to Christmas. The campaign was ALDI’s most effective Christmas campaign to date.

Brand: Aldi Australia
Client: Aldi
Agency: BMF
Language: English

FINALISTS

Thums Up Inverting Conventions To Win

Microsoft Changing the Game

French's French's Mustard Ice Cream