Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



KFC - Hello 1987, The Start of A Legend

For the 30th anniversary in China, KFC not only offers consumers a favorable promotion with a discounted price for two classical products but also considers how to get consumers engaged by recalling their own stories with the brand. We take “price back to 30 years ago for classical products” as the theme and “China’s development witnesses the growth of both KFC and two generations” as the core idea to arouse consumers’ emotional resonance and attract them to KFC with coupons.

Brand: KFC
Client: Yum! China
Agency: Isobar China Group

PEPSI UTC Campaign

In 2017, Pepsi upgraded traditional UTC program to youth culture platform by collaboration with young & fashion brands/ designers – Alexander wang/ SANKUANZ/ PERCY LAU/WARRIORS/ YANG MING JIE. Disruptive collaboration model in UTC program generated huge social buzz & engagement. Pepsi continuously build youth culture platform to inspire creativity.

Brand: Pepsi
Client: PepsiCo China
Agency: Loftooo & Harvestsgroup

Mantecadas Unplugged

Brand: Mantecadas Bimbo
Client: Grupo Bimbo
Agency: Vector B

2019_us_2019_e-4297-096_hero_1 L.L.Bean Be an Outsider at Work
2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos

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