Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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FM Global Earthquake Simulator

FM Global needed to improve its visibility with a hard-to-reach C-suite audience. The opportunity was clear: many companies are underinsured and unprepared for natural disasters. We knew that people are great at denying facts, but intense experiences are different. To overcome disaster denial, we needed to shake up the industry – literally. So we decidedto rethink FM Global’s traditional title sponsorship of RIMS (the most important industry event all year), and stage an augmented reality “earthquake” at the conference.


Brand: FM Global
Client: FM Global
Agency: Ogilvy

Un golazo que no te esperabas

Históricamente los modelos de color rojo son los menos vendidos en Nissan; el protagonista del gol que llevó a la Selección a octavos de final fue el punta pié para una promoción que se lanzó en tiempo real generando 99% de conversaciones positivas en torno a la marca y que a venta de autos color rojo durante los días de la promoción correspondió al 48% de las ventas totales, cuando regularmente ocupan sólo el 12%, pero sobre todo, demostramos que en los argentinos, la pasión por el fútbol mueve hasta la compra de un auto.


Brand: Nissan Argentina
Client: Nissan Argentina
Agency: TBWA Buenos Aires

Snickers Hambreómetro


Brand: SNICKERS®
Client: Mars
Agency: BBDO México

2019_us_2019_e-4297-096_hero_1 L.L.Bean Be an Outsider at Work
2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos
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