CLIENT
Mondelēz India
1. Sunainika Singh - Marketing Director - Biscuits & Bakes
2. Adeeba Ansari - Category Manager - Oreo Activations
3. Parvathy Nair - Category Manager - Biscuits Equity
4. Syed Rizvi - Brand Manager - Oreo
AGENCY
1. Dheeraj Sinha - CEO, Leo Burnett - South Asia & Chairman, BBH - India
2. Rajdeepak Das - CEO & Chief Creative Officer, South Asia Management
3. Abhimanyu Khedkar - Executive VP - Account Management
4. Mayuresh Dubhashi - Group Executive Creative Director
5. Mittu Torka - Executive VP - Strategy Account Planning
6. Shailee Mehta - Associate VP - Account Management
SUMMARY
This is a campaign that made Oreo the most loved FMCG brand in India. To grow household penetration amid dipping sales growth, Oreo dived into the mass hysteria surrounding the Cricket World Cup in 2022 and made a cricket crazy nation, believe that relaunching an Oreo cookie could help them win the World Cup.
Results?
Household penetration grew by 12%. Influencers joined in, memes were created, our cookies were even laminated for life. Needless to say, everyone who’s not living under a rock was talking about it.
