Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
Because the 2017 Solar Eclipse coincided with the brand’s 100th Anniversary, we decided the eclipse would be MoonPie’s Super Bowl and created a campaign declaring MoonPie “The Official Sponsor of the Solar Eclipse”. Our top Tweet received 199,585 Retweets and 530,0175 Likes resulting in over 1,000,000,000 earned media impressions. According to AdAge and Adweek, it was 2017’s most exciting snacks and desserts social media campaign — and broke every sales record.
Client: Chattanooga Bakery
Everyone is an Amazing Book
Reading can help you to become your better self. This World Reading Day, campaign “Everyone is an Amazing Book” told the truth of reading, made books as metaphor for personality, connected reading to people. With a tight budget of 0.3 million, the campaign reached million-level advertising effect, from brand image enhancement to prime reading member sign-up. Over 1 million clicks and participation during the first 6 hours were achieved. During campaign, PV reached 27 million (only cost 0.009 yuan per brows), UV 2.17 million, sales increased 69%.
Brand: Amazon Prime reading
Client: Amazon China
KFC X Gintama - Everything Will Be OK with Such Popularity!
To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!
Client: Yum! China
Agency: Isobar China Group