Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

2019 BRONZE

Sugar-Crisp Spout

In order to get Gen Z to connect with an off the radar brand in a declining category, we designed the Sugar-Crisp Spout - a totally new way to let youth, and more specifically gamers, eat Sugar-Crisp.  This resulted in a 15% increase in sales within the first month of the giveaway period. Key to our success was creating a handsfree device that would unlock a delicious stream of Sugar-Crisp straight from the box to their mouth. 

Brand: Sugar-Crisp
Client: Post Foods Canada
Agency: Ogilvy & Mather
Language: English

2019 BRONZE

FM Global Earthquake Simulator

FM Global needed to improve its visibility with a hard-to-reach C-suite audience. The opportunity was clear: many companies are underinsured and unprepared for natural disasters. We knew that people are great at denying facts, but intense experiences are different. To overcome disaster denial, we needed to shake up the industry – literally. So we decidedto rethink FM Global’s traditional title sponsorship of RIMS (the most important industry event all year), and stage an augmented reality “earthquake” at the conference.

Brand: FM Global
Client: FM Global
Agency: Ogilvy
Language: English

2018 GOLD

Un golazo que no te esperabas

Históricamente los modelos de color rojo son los menos vendidos en Nissan; el protagonista del gol que llevó a la Selección a octavos de final fue el punta pié para una promoción que se lanzó en tiempo real generando 99% de conversaciones positivas en torno a la marca y que a venta de autos color rojo durante los días de la promoción correspondió al 48% de las ventas totales, cuando regularmente ocupan sólo el 12%, pero sobre todo, demostramos que en los argentinos, la pasión por el fútbol mueve hasta la compra de un auto.

Brand: Nissan Argentina
Client: Nissan Argentina
Agency: TBWA Buenos Aires
Language: Spanish

FINALISTS

Thums Up Inverting Conventions To Win

Microsoft Changing the Game

French's French's Mustard Ice Cream