Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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Carpe Eclipse

Because the 2017 Solar Eclipse coincided with the brand’s 100th Anniversary, we decided the eclipse would be MoonPie’s Super Bowl and created a campaign declaring MoonPie “The Official Sponsor of the Solar Eclipse”.  Our top Tweet received 199,585 Retweets and 530,0175 Likes resulting in over 1,000,000,000 earned media impressions. According to AdAge and Adweek, it was 2017’s most exciting snacks and desserts social media campaign — and broke every sales record.


Brand: MoonPie
Client: Chattanooga Bakery
Agency: Tombras

Everyone is an Amazing Book

Reading can help you to become your better self. This World Reading Day, campaign “Everyone is an Amazing Book” told the truth of reading, made books as metaphor for personality, connected reading to people. With a tight budget of 0.3 million, the campaign reached million-level advertising effect, from brand image enhancement to prime reading member sign-up. Over 1 million clicks and participation during the first 6 hours were achieved. During campaign, PV reached 27 million (only cost 0.009 yuan per brows), UV 2.17 million, sales increased 69%.


Brand: Amazon Prime reading
Client: Amazon China
Agency: MRM//McCann

Luck does not play


Brand: Corona Extra
Client: Grupo Modelo
Agency: Leo Burnett México

2019_au_2019_059_hero_1 RACV Cover for their Overconfidence
2019_ru_2019_1643_hero_1 Dulux Becoming a game changer in DIY e-Commerce
2019_ru_2019_1658_hero_1 McDonald's Big Mac 50
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