Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

2018 SILVER

A story of viral contamination with Colorista

Hair colors of bright unnatural shades are considered as the niche product for nonconformists, but at the same time they attract “good girls”, since the spirit of rebel lives in each of them. How could Colorista encourage young people for the first coloring, overcoming the fear of unpleasant consequences? We refused of rational motivation in favor of inspiring emotions. Be bold, be different, and show yourself in colorful hair. Colorista is not an ordinary hair color, but the hair makeup, so you can quickly turn back to your natural color or change the shade. Our appeal was heard, and the virus of colorful hair spread all over Ukraine rapidly, causing a boom in social networks.

Brand: L’Oreal Paris
Client: L’Oréal Ukraine
Agency: THINKMcCANN
Language: English

2018 BRONZE

Monopoly at McDonald’s 2017

Despite the first signs of a slight increase in the IEO market (Informal Eating Out), people are forced to reconsider their habits in order to save money. Especially in December, when people traditionally spend the most. From the point of view of business and the increase in the flow, McDonald's is already conducting the national promotion for the fifth time in the winter season. The campaign of the previous year and non-standard creative gave the premises for even more mass participation in 2017. The prize fund was increased and there were added new ways of participation. Thus, there are a lot of chances to win. You just need to take part in it.

Brand: McDonald's
Client: McDonald’s
Agency: Leo Burnett Moscow
Language: English, Russian

2018 BRONZE

The Biggest Sports Endorsement Deal of All Time

Archer threw a curveball in the world of sports; signing the Biggest Sports Endorsement Deal of All Time, a $3.4 billion deal paid out over 10 million years (with an option to extend). Despite a limited budget, the disruptive idea broke through the expensive world of sports marketing to connect with its male target through their love of sports

Brand: Archer+Wolf, LLC
Client: Archer+Wolf, LLC
Agency: FCB Chicago
Language: English

FINALISTS

Thums Up Inverting Conventions To Win

Microsoft Changing the Game

French's French's Mustard Ice Cream