Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
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PROGRAM
2018 BRONZE
Grupo de juntadas
Grupo de juntadas trata sobre una activación digital en real time. Partimos de la observación: toda juntada comienza en un chat de WhatsApp. Nos preguntamos, qué podemos hacer por esos grupos, en esa plataforma. Así surgió la idea. El usuario nos cuenta el nombre de su grupo. Nosotros le diseñamos un lindo logo para el mismo, en no más de 20 minutos.Una activación que se realizó a partir de una gran conversación en Twitter. Y cuyos resultados, definieron nuevos benchmarks de la compañía (social listening, ER de Twitter, cantidad de tweets).
Brand:
Brahma
Client:
Cervecería y Maltería Quilmes (AB INBEV)
Agency:
Mutato Buenos Aires
Language:
Spanish
2018 BRONZE
KFC - Hello 1987, The Start of A Legend
For the 30th anniversary in China, KFC not only offers consumers a favorable promotion with a discounted price for two classical products but also considers how to get consumers engaged by recalling their own stories with the brand. We take “price back to 30 years ago for classical products” as the theme and “China’s development witnesses the growth of both KFC and two generations” as the core idea to arouse consumers’ emotional resonance and attract them to KFC with coupons.
Brand:
KFC
Client:
Yum! China
Agency:
Isobar China Group
Language:
Mandarin
2018 BRONZE
PEPSI UTC Campaign
In 2017, Pepsi upgraded traditional UTC program to youth culture platform by collaboration with young & fashion brands/ designers – Alexander wang/ SANKUANZ/ PERCY LAU/WARRIORS/ YANG MING JIE. Disruptive collaboration model in UTC program generated huge social buzz & engagement. Pepsi continuously build youth culture platform to inspire creativity.
Brand:
Pepsi
Client:
PepsiCo China
Agency:
Loftooo & Harvestsgroup
Language:
Mandarin
FINALISTS
Thums Up
Inverting Conventions To Win
Microsoft
Changing the Game
French's
French's Mustard Ice Cream
