Carpe Diem - Products

Mantecadas Unplugged

Brand: Mantecadas Bimbo
Client: Grupo Bimbo
Agency: Vector B
Language: Spanish

Millicano with Millionaire

Jacobs Millicano is a premium product with upscale price which markets shares have stagnated for the last two years. It takes a lot to justify that high end price and strengthen attractiveness through premium image and fine quality to ultimately turn the tide and make shares grow. First order of business is to attract and intrigue consumers, and that has been done by creating a complex campaign highlighted by a relevant celebrity, in our case – Gianluca Vacchi, a perfect choice for an image of good taste and premium quality. The results are impressive with 5,3% of market shares, 11% and 9% growth of the product premium image and high quality perception respectively.

Brand: Jacobs Millicano
Client: Jacobs Douwe Egberts Rus
Agency: Carat Russ
Language: English, Russian

How Rebra&Kotlety gastro-bar "hacked" Champions League final

Before Champions League final in Kyiv money became more important than hospitality. Kievers cancelled advance bookings to lease apartments at higher prices, hotels and hostels raised their charges up to 50 times. Bars were ready to work 24 hours so that fans could drink more. But Rebra&Kotlety gastrobar followed their own path, having turned the bar into a hostel and placed an ad on Airbnb to receive fans for the final night free of charge. Beds were booked by fans for free within two days and a local bar Rebra&Kotlety became famous: - 45 free publications in Ukrainian and foreign mass-media; - 3 tv-channels made stories about hostel-bar. Which resulted in almost 33 million free contacts and positive image. Thus, a bar from Kyiv hacked Champions League final... at a price of bed linen.

Brand: Gastrobar Rebra&Kotlety
Client: Gastrobar Rebra&Kotlety
Agency: Saatchi&Saatchi Ukraine
Language: English