Carpe Diem - Products

The Machine That Shows Your Child Inside

Brand: Arti Creativo
Client: Productos Industriales Arti SA
Agency: Independencia Creativa SAC
Language: Spanish

Con optimismo y con-versación

With optimism, timing and conversation, Tulipán managed to overcome budget limitations and network restrictions. We were attentive to the context, and in it we found the opportunity to join a conversation: intercepting Scioli's statement on economics and sex. We wrote, and generated a round trip via Twitter, using the code of the last campaign of the politician. The talk expanded on the networks and the offline media, we got everyone talking about Tulipán.Con optimismo, con timing, y conversación Tulipán logró superar las limitaciones de presupuesto y las restricciones de pauta en redes. Estábamos atentos al contexto, y en el encontramos la oportunidad de sumarnos a una conversación: interceptando una declaración de Scioli sobre economía y sexo. Le escribimos, y generamos un ida y vuelta vía Twitter, utilizando el código de la última campaña del político. La charla se expandió en la redes y los medios offline, logramos que todos hablen de Tulipán.

Brand: Tulipán
Client: Kopelco
Agency: BBDO Argentina
Language: Spanish

Imagine the Possibilities

By bringing Barbie's original purpose back to life with a single execution, we were able to reverse 12 consecutive quarters of sale declines and reclaim a place in the hearts of moms in just three months. The little rock we threw into the water with one piece of film, delivered a total of 709 million PR impressions and was soon watched by over 50 million people, shifting the conversation from what Barbie looks like to the possibilities she inspires in little girls.

Brand: Barbie
Client: Mattel
Agency: BBDO San Francisco
Language: English