Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2022 SILVER

Time to Read

To grow book sales in a declining category, we got Kinokuniya to instead encourage more people to read books.We brought shocking data to life about how many books people could read with the time they instead spent on social media, through star

Brand: Kinokuniya
Client: Kinokuniya Book Store
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English

2022 SILVER

Ziploc Functional Fashion

With this omnichannel campaign, Ziploc helped shoppers experience the Beauty of Bag Bliss thanks to their fashion-forward Ziploc Accessory Bags. While Ziploc was the category leader in superior food storage, it made growing the brand a challenge. By creating a category within a category across multiple retailers, Ziploc entered the world of fashion and beauty organization, helping shoppers find what they’re looking for and look good doing it. This attributed to shopper increases from Y1 to Y2 in spend per trip +18%, basket size +12%, and brand loyalty +15.8%.

Brand: SCJohnson
Client: S.C. Johnson
Agency: TracyLocke
Language: English

2021 SILVER

Fuel their dreams

The pandemic onset switching behavior which led to a decrease in brand loyalty. It also threatened a critical marketing occasion in the breakfast category: back-to-school. Puck sought to defend their position and grow relevancy, but was able to surpass expectations win consumers’ minds, hearts and wallets with an emotionally uplifting campaign that brought moms and kids closer together through positive future oriented conversations about dreams. Puck helped start these conversations with interactive lenses content and POSM. Making Puck the only brand to grow in volume and share.

Brand: Puck
Client: Puck
Agency: FP7 McCann Dubai
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed