Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2021 BRONZE

Unstable Internet = Unstable You

With EVERYONE talking about 5G, how could a new fiber product stand out amidst the 5G buzz, when no one (really) knew fiber internet’s benefits? Through social listening, we heard, during lockdowns, how 5G had major connectivity issues and frustrated users. Now, unstable internet equals unstable people ;) And in an entertaining, clutter-breaking, and effective campaign, we attracted record-high subscriptions, using dark humour in “dark times”, showing reality of those suffering from unstable internet = The Devices.

Brand: FASTtelco
Client: FASTtelco
Agency: FP7 McCann Kuwait
Language: English

2021 BRONZE

Your Neighborhood Bud Light Vendor

To connect with sports fans and make up for lost revenue in-stadium and on-premise due to COVID-19, Bud Light created a 360-campaign that used the beloved beer vendor to bring fans the in-stadium experience they were missing and inform them they could get beer delivered to them, just like at the game. Executions drove to BudLight.com/Delivery which aggregated all retailers that could deliver to them. This accelerated alcohol delivery shopping from BudLight.com/Delivery, increasing site traffic 1700%, more than doubling retailer click-outs and contributing to a 209% e-commerce sales lift YOY.

Brand: Bud Light
Client: Anheuser-Busch InBev
Agency: FCB/RED
Language: English

2021 BRONZE

General Mills Holiday Portfolio: Make It Home

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnichannel holiday portfolio generated a 29% lift in household penetration and drove $36MM in sales representing a 40% sales lift versus pre-campaign and a 27% increase year over year. 36% of shoppers were new to our brands, busting a 29% benchmark and helping drive a 5% increase in the number of times 2 or more portfolio brands shared a basket.

Brand: Betty Crocker, Pillsbury, Chex
Client: General Mills
Agency: VMLY&R Commerce
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed