General Mills

Taryn Beck, Sr. Manager, Brand Experience, Shopper Marketing
Denzel Washington, Sr. Brand Experience Planner
Kelli Lott, Sr. Planner
Jay Picconatto, Director, ISM
Cathy Shannon, Sr. Studio Producer

VMLY&R Commerce *Lead Agency

Matt Larsen, Director, Strategy
Emma Huett, Sr. Account Executive
Frank Stegmaier, VP, Creative
Matthew Terry, Creative Director
Hannah Brunner, Account Director
Jameson Murrey, Sr. Strategist, Commerce
Amanda Blake, Senior Copywriter
Adriana Rullan, Senior Art Director
Katrina Berberick, Director, Commerce
Bert Lee, Art Director
Rachel Weller, Copywriter
Emily Lemmens, Project Manager
Megan Peichel, Associate Director, Project Management
John Trinh, Sr. Art Director
Andrew Bowsher, Sr. Copywriter
Manuel Borde, Global Chief Creative Officer
Tony Ciresi, EVP, Managing Director
Jacquelyn Baker, Managing Director
Tucker Risom, Associate Director, Data & Analytics
Weiyi Ou, Analyst
Kayla Horn, Art Director

Mindshare

Kim Harley, Senior Associate
Juliana Burgess, Senior Associate

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnichannel holiday portfolio generated a 29% lift in household penetration and drove $36MM in sales representing a 40% sales lift versus pre-campaign and a 27% increase year over year. 36% of shoppers were new to our brands, busting a 29% benchmark and helping drive a 5% increase in the number of times 2 or more portfolio brands shared a basket.