Commerce & Shopper: Omni-Channel Shopper Solution
In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.
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2016 SILVER
2016 SILVER
SOUR PATCH Watermelon SLURPEE Campaign
The SOUR PATCH KIDS were on a mission to become famous amongst teens. The problem: 7-Eleven’s non-chocolate candy/gum sales were underperforming the rest of C-Store. To make SOUR PATCH KIDS famous with teens, they need to be associated with a brand teens already love…like SLURPEE. To meet this challenge, we first did a little sour/sweet snooping on social media. Guess what? #Opportunity! We saw what they were doing…listened to what they were saying…created what they wanted…SOUR PATCH Watermelon SLURPEE! Teens thirsting for an authentic experience slurped it up and they kept coming back all summer long!
Brand:
SOUR PATCH KIDS & SLURPEE
Client:
Mondelez International
Agency:
Phoenix Creative Co.
Language:
English
FINALISTS
ZzzQuil & Pure Zzzs
ZzzQuil Better Sleep for Better Days
Kraft
The Kraft World Cup Burger Joint
Canon
Beauty deserves to be printed
