Commerce & Shopper: Omni-Channel Shopper Solution

White Wednesday - Bukovel Sale Day

Bukovel is the №1 ski resort in Eastern Europe in terms of growth dynamics. Its business approach is to make customers buy skipasses before the season starts. Having noticed that the last sales day brings by 88% more revenues than any other sales day, we decided to increase the revenues by creating other new peak days. We found that special day for our ‘snow audience’ to celebrate. The day of first snow became our White Wednesday. We provoked strong emotions and combined them with a social media post that sales. As the result we spent 0 UAH and exceeded our goal by 9,8%.

Brand: Bukovel
Client: Bukovel
Agency: Postmen
Language: English, Ukrainian

Donate Hope

Brand: Ponle Corazon
Client: Fundacion Peruana De Cancer
Agency: Fahrenheit Comunicaciones SAC
Language: Spanish

Lay's Smile

One simple “Smile” Idea has united the product, the season, all the marketing tools and micro-moments into the mass campaign. This idea turned into the wholesome brand’s story via cross-media communication with all consumers regardless of their social or demographic signs. Also, it turned into social campaign of park lightning. In result Lay’s became the category growth driver, making the uplift of 8 p.p. in branded chips. Lay’s has grown +22% vs. the same period of 2016 while rest decreased. (*Nielsen sales data, Volume in kg, w/o Private label)

Brand: Lay's
Client: Sandora (PepsiCo)
Agency: Optimum Media OMD
Language: English, Ukrainian