Commerce & Shopper: Omni-Channel Shopper Solution
In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.
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2016 GOLD
2016 GOLD
CVS Love Your Skin
In 2014, CVS re-branded with a renewed focus on health, but they needed a way to unite their health positioning with on-trend beauty categories. Unilever created "Love Your Skin," a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. "Love Your Skin" drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brands area of skin expertise to create a more powerful, head-to-toe skincare approach.
Brand:
Dove, Vaseline, Simple
Client:
Unilever
Agency:
Team Unilever Shopper
Language:
English